What were the results?
Every consultation in this case was prepaid: each patient had been qualified by a Pagerising coordinator and had paid the consultation fee before being booked onto Dr. Lesavoy's calendar.
How is the 24.63× return calculated?
Return on ad spend divides the revenue the ads produced by what was spent on them:
- Return on ad spend: $447,906 in booked surgeon's fees ÷ $18,185 in ad spend = 24.63×
- Net of ad spend: $447,906 − $18,185 = $429,721
The revenue figure is booked surgeon's fees. For a facelift, that is the total price the patient pays, minus the anesthesia cost and minus the facility cost, for each surgery booked by a patient who came through the campaign. Net of ad spend subtracts the ad spend only. It is not a profit figure. How to measure return on ad spend explains what the calculation includes and leaves out.
What was the practice dealing with before?
Dr. Lesavoy practices in Beverly Hills. Before working with Pagerising, his summary on our site lists:
- Burned by many companies
- High competition in Beverly Hills market
- Time wasted on non-serious "tire-kicker" patients
- Promises with no measurable results
How does the Pagerising system work for a practice like this?
The system is the same for every surgeon. Meta ads on Facebook and Instagram target facelift-ready patients in the surgeon's market and run under the surgeon's brand. Patients who respond reach a landing page about the surgeon. A trained patient coordinator calls every lead, explains the procedure and typical price range, confirms the patient is ready, and collects the consultation fee before booking.
Pagerising works with one surgeon per market, so no other surgeon in the area runs the system. Market exclusivity explains what that covers.
What does Dr. Lesavoy say?
“There's only one thing that counts — the patient that physically walks into my door, sits down, and signs up.”
More surgeons describe their experience on the results page.
Questions surgeons also ask
How is the 24.63× return on ad spend calculated?
$447,906 in booked surgeon's fees divided by $18,185 in ad spend equals 24.63.
What does "booked surgeon's fees" mean?
For facelifts, booked surgeon's fees are the total price the patient pays, minus the anesthesia cost and minus the facility cost, for surgeries booked by patients who came through the Pagerising campaign.
Were Dr. Lesavoy's consultations prepaid?
Yes. 100% of the consultations were prepaid before they were booked.